Mental performancefor the kid whosehead gets in theway of his game.
Daily mental reps for the athlete who can do it in practice but freezes when the game starts. Built by a former pro who stays in the app with him.
He can crush it in practice
and freezes in the game.
He's a different kid in a game than he is in practice. The hitter who rakes in the cage and freezes at the plate. The shooter who can't miss in the gym and goes cold at the line. The player his coach knows can do it, and can't figure out why he doesn't when it counts.
The talent is there. You've watched it. His teammates have seen it. His coaches mention it.
But under the lights, with parents in the stands and a scout in the seats, something different shows up.
That's not a skills problem. That's a head problem.
And it's the one nobody on his team is qualified to fix.
The Roster is built for him.
Tropicana FieldDrafted in 0.
Released in 0.
rebuilt.
Six years pro. Tampa Bay drafted me out of Pepperdine in 2018. I worked my way to Triple-A across three organizations. I got released in 2024.
The release wasn't the hard part. The hard part was the morning after, when I realized I had no idea who I was without baseball.
I spent two years rebuilding. Not my swing. My head. The mental side I was never coached on while I was playing.
Now I work with athletes on the part nobody teaches. The part that decides whether you play free.
Be honest about your athlete.
- +Is better in practice than he is in games.
- +Loves the sport but tightens up when it counts.
- +Will do a little work every day, on his own.
- +Has a parent who'll let him own it.
- -Wants a quick fix before next weekend.
- -Won't do the work unless he's pushed.
- -Doesn't want it for himself yet.
The wrong fit helps no one. I'd rather tell you no than waste his time.
The roster.
A mental performance program for youth athletes. By application. One athlete at a time, with a former pro in the app with him every day.
Read
A short lesson. A few minutes.
Reflect
A prompt he answers by hand, in his own notebook.
Mental rep
A short drill or visualization he can run before practice or a game.
Submit
A photo of the page, uploaded in the app where I see it. It locks at midnight. You can't fake a handwritten page.
A direct line to Jordan. In-app chat with a former pro. I read his work, I respond, and I check in on a consistent basis. Not a bot. Not a group thread. Me.
It starts with a three-month foundation, awareness, then tools, then integration. After that, a new chapter every month, for as long as he wants to keep getting better.
One private hitting lesson runs $80 to $150 and ends when the hour does. The Roster is $199 a month and shows up every day.
A day in the app
See exactly what he'll do.
This is a full day in the app, start to finish.
Good evening, Caleb.
I've put in the work. I belong here.
Day 14 of 28
Awareness
The chain
Today's mindset
"Baseball is the only game where you can fail seven times out of ten and still be one of the best to ever play."
Ted Williams
Last man to hit .400
Open the app
Now showing
Open the app
Open the app
Months 1 to 3.
The core.
The first three months. Awareness, then tools, then integration. The arc every athlete walks first.
You can't fix what you can't see.
- 01Practice Player, Game Player
- 02The Body Tells
- 03The Voice In Your Head
- 04The Honest Inventory
The mind needs tools, not motivation.
- 05The Anchor
- 06The 60-Second Reset
- 07The Pre-Performance Routine
- 08Self-Talk Replacement
Build the system he keeps using.
- 09Stakes Practice
- 10The Game Day Protocol
- 11Process Over Outcome
- 12The Lock-In
The daily program.
After the core, it keeps going, one chapter a month, for as long as he wants. Three blocks, nine chapters, each one a real thing the season throws at him. I'm in the chat for all of it.
Performing when results dry up, when the moment is big, and right after a mistake.
Staying himself through the bench, the comparison, and a body that won't always cooperate.
Leading, working unseen, and remembering why he plays.
The athletes who stay don't finish the program. They grow into it.
This is what changes at home.
These are texts from parents in the program. Nothing staged, nothing cleaned up. Just what they wrote me after the games.
I read every message these kids send me. And I write back.
If this is the change you want for your kid, the door's open.
What it costs.
$199 a month, for as long as he stays. No lock-in. Parents handle billing. Cancel anytime.
- +The Mindset System: a daily lesson, a reflection, and a mental rep, every single day
- +The three-month foundation: awareness, then tools, then integration
- +A new chapter every month after that, for as long as he stays
- +His own handwritten notebook, the work that can't be faked
- +Me in the app every day, reading his pages and answering him directly
- +A direct line to a former pro, not a bot and not a group thread
All of it for less than two hitting lessons a month.
No lock-in. Parents handle billing. Cancel anytime.
Give it two weeks. If you don't see your athlete showing up differently, tell me. I'll refund every dollar and point you toward something that fits better. I'd rather earn his spot than lock you into it.
Applying is a conversation,
not a commitment.
Here's exactly what happens. No surprises, no sales call.
You fill out a short application.
A few honest questions about your athlete. Two minutes.
We talk.
A real conversation. I tell you straight whether this is a fit for your kid right now.
If it's a fit, he starts.
Day one is the app, his notebook, and his first rep. I'm in the chat from the start.
If it's not, I point you to something better.
No pressure. No pitch.
The only thing you commit to by applying is a conversation with me.
Questions parents ask.
He already has a skills coach. Why this?+
A hitting coach fixes the swing. Nobody on his team is working on the head that decides whether the swing shows up. That's the gap I coach.
Will he actually do it every day?+
That's the design. The page locks at midnight, the streak is his to keep, and I'm in the chat when he needs a push.
What if he misses a day?+
A missed day never breaks his streak. He just does today.
Is this only for baseball players?+
It's built on my years in baseball, but the mental game travels. Every youth athlete faces it.
How much screen time is this?+
Almost none. The work is by hand. The app is only where he submits the page and talks to me.
Why ongoing? Can I cancel?+
$199 a month, cancel anytime. There's no lock-in. Parents stay because the kid keeps showing up and they can see it working.
Do you guarantee results?+
No honest coach can guarantee how a kid responds. Here's what I guarantee: I show up every day, I read his work, and I tell you both the truth. The rest is the reps.
He's not going to grow out of this on his own.
The freezing, the tightening, the great practice player who disappears on game day. It doesn't fix itself with more reps in practice. It's the one thing his talent can't outrun, and the one thing nobody around him is coaching.
You've watched him have it and lose it. I spent two years learning how to keep it. Now I teach it, one athlete at a time.
Two weeks to feel the difference, or your money back.